Fresh and Rugged: Cowboy is crafted around notes of Juniper, Fresh Moss, Black Pepper, White Pepper, Sage, and Mahogany Woods. Authentic West: Inspired by the authentic American cowboy, our iconic men's cologne mixes classic outdoor freshness with the rich masculinity of weathered woods and spices for a masculine, all-day scent. Classic Presentation: Reminiscent of the classic whiskey flask and finished with a real wood cap, the presentation of this men’s cologne makes it the perfect gift for someone special, or even for yourself! Find your Fragrance: From Leather and Cowboy to Musk and Tru American, Tru Western has the men's fragrance you're looking for. For masculine scents that last all day, Tru Western is the cologne choice you can feel great about. Tru Western: Established in 1969, Tru was built through handshake agreements and a sacred trust that each fragrance would be authentically crafted with a clear commitment to quality.