It’s prime time. Meet the first primer serum, a lightweight makeup primer that extends makeup wear while pampering your skin with moisture. The plumping face primer grips makeup for all-day wear and keeps your look fresh and glowy (never oily). It’s packed with five skin-loving electrolytes to help your skin look its smoothest, plumpest best. It is vegan and cruelty-free formula feels lightweight, absorbs quickly, and instantly smooths skin for even makeup application.

The supercharged formula is infused with five electrolytes and vitamins: hyaluronic acid, vitamin E, pro-vitamin B5, magnesium, and potassium.